Lost a client the first time he raised his price. Never lowered it again.

Mark T., brand strategist, solo, New South Wales

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A brand strategist. A business coach. Sixty days.

Signed by Maya Collins1 screenshot

April 2026

$2,500

A solo brand strategist in Sydney.

Strategy felt impossible to show results for, so he priced it low.

Mark's biggest worry going in

He wasn't sure a sales program fit strategy work.

What changed his mind

Maya helped him package the strategy around one clear outcome his clients cared about.

Day 60 · June$6,000

Package it, price it, and hold the price.

Average project price: $2,500 at the start, $6,000 on day 60.

Weeks 1–31 / 3

One clear package

Helped him name and package the outcome. Rewrote his proposal around it.

Week 42 / 3

The first client said no

Talked him out of dropping the price. Held the new price.

★ Weeks 5–8 · Turning point3 / 3

The first $6,000 project

Reviewed the proposal with him. Signed it at full price.

Day 60 · June

$6,000

Up from $2,500. His average project is now $6,000.

The proof

Exhibit A · Signed proposal, $6,000. — **EXHIBIT A**Signed proposal, $6,000.Enlarge exhibit A

The case in 30 seconds.

Mark priced his strategy work at $2,500 a project because results felt hard to show. Maya helped him package one clear outcome and hold the price, even after a first no. 60 days later: $6,000 a project.

The situation

Strategy felt impossible to show results for, so he priced it low.

The worry

He wasn't sure a sales program fit strategy work.

What they did

Package it, price it, and hold the price.

The turning point

Week 5: The first $6,000 project

Average project price$2,500 to $6,000

From a message to Maya

Signed the new project at 6k today. Didn't flinch. Thank you.

Signed by Maya Collins.