Weeks 1–21 / 4
One niche, one offer
Rewrote his offer for e-commerce brands only, with one price and one promise. By week 2, two warm leads had booked calls.
Case file 1 of 7. Jordan K., paid ads agency. Signed by Maya Collins.
CASE FILE 001 · OCT 2026
Nearly walked away over the price. Month two paid for all of it.
Jordan K., paid ads agency, Texas
✓ Similar to your situation
A paid ads agency. A business coach. Ninety-four days.
Signed by Maya Collins4 screenshotsApproved by Jordan
July 2026
$3,200
a month, a two-year-old paid ads agency: good at ads, stuck at three clients.
3clients
Referralswhere clients came from
No structuresales calls
Every client came from a referral, so every month started from zero.
Three clients paid about $3,200 a month between them. Losing any one of them would have cut his income by a quarter or more, and he had no way to replace it except waiting for someone to mention his name. He was doing the ads, the reporting and the selling himself, so finding clients always came last.
The proof
Client list, June
Jordan's biggest worry going inSame worry as you
He nearly didn't join. The program cost close to a month of his revenue.
“The price. It was a full month of revenue and I'd already wasted money on two courses.”
Jordan, in his own words
What changed his mind
On the first call, Maya went through his inbox with him and found two warm leads he'd never replied to. If even one signed, the program would pay for itself.
The first call
Three things were broken.
He sold "ads for any business", so no buyer saw him as the obvious choice.
He had no way to find clients besides waiting for referrals.
His sales calls had no structure. He closed about 1 in 6.
The plan they agreed
One niche. One offer. One routine.
Niche
E-commerce brands spending $10K+ a month on ads
Offer
A 90-day ad rebuild with one clear monthly price
Routine
20 outreach conversations a week, reviewed every Friday
Day 94 · October$11,400a month
Thirteen weeks: narrow the niche, start outreach, fix the sales calls.
Monthly revenue: $3,200 at the start, $3,900 by day 35, $6,100 by day 42, $11,400 on day 94.
Clients3 clients7 clients✓Where clients came fromReferrals onlyWeekly outreach✓Sales callsNo sales processCloses 1 in 3✓Hours a week60-hour weeks40-hour weeks✓
Weeks 3–52 / 4
Outreach, every single week
A short script, 20 conversations a week, and a review every Friday.
EXHIBIT BOutreach message thread, week 4.★ Week 6 · Turning point3 / 4
The first $2,000-a-month client
A brand from his outreach list signed a six-month contract, more than his biggest client before. The program had paid for itself.
Weeks 7–134 / 4
Fixed his sales calls
Rebuilt how his calls run, from the first question to the price. His close rate went from 1 in 6 to 1 in 3.
EXHIBIT CSales call scorecard, week 9.Tried and dropped
LinkedIn posting didn't bring in anyone, so they dropped it.
Four weeks of daily posts brought zero leads. His buyers weren't reading LinkedIn, so that time went into direct outreach, which is where every new client came from.
Day 94 · October
$11,400
a month, up from $3,200. $11,400 a month, seven clients, and 40-hour weeks.
Everything else that changed.
Clients
3→ to 7↑ 2.3×
Where clients came from
Outreachwas referrals
Sales calls
Closes 1 in 3was no structure
Hours a week
60→ to 40↓ 33%
Six weeks later
Still above $11K a month, with outreach just two mornings a week.
He's hired a part-time assistant for reporting and turned down two brands that weren't a good fit. Referrals still come in, but they're a bonus now, not the plan.
