Weeks 1–31 / 3
New prices for new clients
Rewrote his price sheet. Quoted every new lead at the new price.
EXHIBIT AOld and new price sheet.Case file 5 of 7. Ravi B., Shopify agency. Signed by Maya Collins.
CASE FILE 005 · OCT 2026
Four years in, still charging year-one prices. Then he raised them.
Ravi B., Shopify agency, Maharashtra
✓ Similar to your situation
A Shopify agency. A business coach. Eighty-eight days.
Signed by Maya Collins3 screenshotsApproved by Ravi
July 2026
$5,100
a month, a four-year-old Shopify agency with a team of three.
$800monthly retainer
He was still charging what he charged in year one.
His team was full, so more clients at the old price meant more hours, not more profit.
Ravi's biggest worry going inSame worry as you
He was scared that raising prices would lose clients.
“Being told my prices were too low felt risky, not helpful, at first.”
Ravi, in his own words
What changed his mind
Maya showed him how to raise prices for new clients first, then for existing ones with notice.
Day 88 · October$12,900a month
Raise the price, then fill the team with clients at the new price.
Monthly revenue: $5,100 at the start, $6,400 by day 21, $8,400 by day 28, $12,900 by day 84, $12,900 on day 88.
Monthly retainer$800 retainer$1,300 retainer✓
EXHIBIT AOld and new price sheet.★ Week 4 · Turning point2 / 3
Told existing clients
Nobody left.
EXHIBIT BClient reply to the price change.Weeks 5–123 / 3
Replaced small clients
Helped him decide which clients to let go. Replaced the two smallest clients with bigger ones.
Day 88 · October
$12,900
a month, up from $5,100. $12,900 a month with the same team.
Everything else that changed.
Monthly retainer
$800→ to $1,300↑ 1.6×
The proof
