Weeks 1–21 / 4
One monthly retainer
Helped her turn three hourly services into one retainer. Moved both existing clients onto it.
Case file 2 of 7. Sana R., marketing consultant, solo. Signed by Maya Collins.
CASE FILE 002 · SEP 2026
Almost gave up on her business after Meta restricted her ad account.
Sana R., marketing consultant, solo, England
✓ Similar to your situation
A marketing consultant. A business coach. One hundred and twenty days.
Signed by Maya Collins3 screenshotsApproved by Sana
June 2026
2
clients, a solo marketing consultant in London with two retainer clients.
Her own adswhere clients came from
Hourly projectsoffer
All her new clients came from one ad account, and then it was gone.
In May, Meta restricted her ad account without a clear reason. Her pipeline went to zero overnight, and the appeal went nowhere for weeks.
The proof
Ad account restricted notice, May
Sana's biggest worry going inSame worry as you
Three courses hadn't worked. She didn't want to be sold a fourth.
“I'd bought three courses already. I didn't believe a fourth thing would be different.”
Sana, in her own words
What changed her mind
Maya's plan didn't need ads at all. It started with the two clients she already had.
The first call
Two things were broken.
Both clients were happy and had never been asked for an introduction.
Her hourly pricing made every month unpredictable.
The plan they agreed
One offer. One leads.
Offer
One monthly retainer instead of hourly projects
Leads
Ask happy clients for one introduction each month
Day 120 · September7clients
Four months: a retainer offer, client introductions, then steady follow-up.
Retainer clients: 2 clients at the start, 3 clients by day 42, 4 clients by day 63, 7 clients by day 119, 7 clients on day 120.
Where clients came fromAds onlyClient intros✓OfferHourly projectsMonthly retainer✓
Weeks 3–62 / 4
Introductions from happy clients
Wrote the message she used to ask for introductions. Asked both clients and followed up every intro within a day.
EXHIBIT BIntroduction email from a client, week 3.Weeks 7–93 / 4
The ad account stayed restricted
This was the week she nearly closed the business. The intros kept coming instead.
★ Weeks 10–17 · Turning point4 / 4
A steady pipeline
Reviewed every call with her once a week. Ran a monthly check-in with each client that ended with an intro ask.
Day 120 · September
7
clients, up from 2 clients. Seven retainer clients, none of them from ads.
Everything else that changed.
Where clients came from
Client introswas her own ads
Offer
Monthly retainerwas hourly projects
Five weeks later
She's kept her ad account switched off, on purpose.
