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Case file 3 of 7. Daniel M., content agency, still employed. Signed by Maya Collins.

CASE FILE 003 · SEP 2026

Built it in the evenings, around a full-time job, four hours a week.

Daniel M., content agency, still employed, Texas

A content agency. A business coach. Seventy-five days.

Signed by Maya Collins3 screenshotsApproved by Daniel
July 2026

$1,800

a month, a content agency run in the evenings, next to a full-time job.

0hrs
2clients

He only had two evenings a week, and all of it went on client work.

There was never time left to find new clients, so the agency stayed at two small accounts.

The proof

His calendar: two evenings a week

Exhibit A · His calendar: two evenings a week.
EXHIBIT AHis calendar: two evenings a week.Enlarge exhibit A
Daniel's biggest worry going in

He didn't think he had the time for a program.

What changed his mind

The plan was built around four fixed hours a week. Nothing else had to change.

The first call

Two things were broken.

He spent his evenings on low-paying one-off articles.

He had no fixed monthly package.

The plan they agreed

One time. One offer.

Time

Two evenings, two hours each, one of them for sales

Offer

A monthly content package at $1,200

Day 75 · September$6,200a month

Ten weeks, two evenings a week.

Monthly revenue: $1,800 at the start, $2,600 by day 28, $3,800 by day 35, $6,200 by day 70, $6,200 on day 75.

Hours a week on salesNo time for sales2 hours a weekClients2 clients5 clients
Weeks 1–41 / 3

A monthly package and a fixed sales evening

Built the $1,200 monthly package with him. Kept one evening a week only for sales.

Weeks 6–103 / 3

Two more packages

Reviewed his proposals every week. Sent two proposals a week.

Tried and dropped

Cold emails to large companies went unanswered.

He switched to people he already knew, which is where all three new clients came from.

Day 75 · September

$6,200

a month, up from $1,800. $6,200 a month, still on two evenings a week.

Everything else that changed.

Hours a week on sales
0 to 2+2
Clients
2 to 5↑ 2.5×
The proof
Exhibit C · Revenue by month, July to September.
EXHIBIT CRevenue by month, July to September.Enlarge exhibit C
Case closed · day 75CASE FILE 003

The case in 30 seconds.

Daniel ran a content agency on two evenings a week, stuck at $1,800 a month. He worried he didn't have time for a program. Maya built a monthly package and a fixed sales evening with him. 75 days later: $6,200 a month, still on two evenings a week.

The situation
He only had two evenings a week, and all of it went on client work.
The worry
He didn't think he had the time for a program.
What they did
Ten weeks, two evenings a week.
The turning point
Week 5: The first $1,200-a-month client
Monthly revenue$1,800 to $6,200
Hours a week on sales0 to 2
Clients2 to 5

Signed by Maya Collins. Approved by Daniel on 28 September 2026.

Daniel was stuck at $1,800 a month. Seventy-five days later, he wasn't.

Where are you stuck right now?

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